“It’s the topic around the company and around the industry.” “It’s definitely not slowing down,” Erlich said. The company, which accounted for more than 60 percent of the song’s global streams in its first week, responded to initial interest by increasing its promotion of the track, which now sits on 150 official Spotify playlists. And I think unlike anything anyone’s seen before.” “It just ballooned into this monster, unlike anything I’ve ever seen before. “We definitely had no idea how big it was going to be,” said Jeremy Erlich, the co-head of music at Spotify. It also sold 38,000 downloads in the United States, the most for the week, and earned 8.1 million radio airplay audience impressions, Billboard reported. 1 in 48 countries on Apple Music, 31 countries on Spotify and 14 countries on YouTube, Rodrigo’s label said.
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